I first learned of the Hawaii Tourism Authority’s (HTA) sponsoring of a group of eight mainland internet entrepreneurs, dubbed: So Much More Hawaii through local media impresario Damon Tucker’s blog. (Damon really wants to down some Mai Tais with these folks. “Hey everyone! I’ll twitter for the next round! Oops! my dang cell phone is stuck!”)
Apparently, the idea is for these folks to tour the islands whilst blogging away in their respective “vertical niche markets” : convention biz, blog talk-radio, travel; both family and solo, food, and so on.
Sounds like a great gig to me.
All kidding aside, the HTA sponsoring of these savvy social media marketers, to have a good time and broaden their bloggees’ online understanding of the “real Hawaii”, could be viewed in various ways. And yes, the Hawaii Tourism Authority is in the business of generating tax revenue and tourism money.
Well, that’s part of their objective anyway. The other goals of the HTA are what you might call of a social, cultural, and environmental nature. click here to read the rest of the story