Interview – The Commercialized Child

The following interview was broadcast Dec. 21st on the program Media Matters with Bob McChesney on WILL-AM radio:

Advertising and Marketing to Children, with Juliet Schor, Professor of Sociology at Boston College and author of Born to Buy: The Commercialized Child and the New Consumer Culture.

RealPlayer audio plays here.

[note: This file should stream just fine (mostly..probably) even to stodgy dial-up connections such as the one that I listen on. Actually, posting links to RealPlayer files is something I've just begun doing, so I'm not entirely sure of the ramifications, technical and otherwise. You can also just go to the link provided here for Media Matters. It's curious to overlay consumption of information onto the guest's capable analysis. The part about creating new "clients" to function as a new type of proletariat in a Marxist framework was pretty damn interesting too.]

(Oh..lastly, I’d feel remiss if I didn’t link to this post concerning an “essay contest” marketed to at least one of our public schools in East Hawai’i – they “won” by the way.)